Step-by-step guide to help you prepare your Facebook account or Page for monetization in 2025

Step 1: Understand the Facebook Content Monetization Beta Program.

What is it? The Facebook Content Monetization Beta merges multiple monetization streams (In-stream ads, Ads on Reels, and Performance Bonus) into a single program, allowing creators to earn from Reels, longer videos, photos, and text posts. It’s currently in beta with full rollout planned for 2025.

Eligibility Criteria- You need to comply with Facebook’s Community Standards, Partner Monetization Policies, and Content Monetization Policies. Your account should be at least 90 days old, and you’ll need a significant following and engagement metrics (exact numbers vary by feature, e.g., 1,000–10,000 followers for different tools).

Familiarize yourself with these policies on the Facebook for Creators website (creators.facebook.com) to ensure your content aligns.

Step 2: Switch to Professional Mode or Create a Business Page Why? Monetization typically requires a Facebook Page or a personal profile in Professional Mode (not just a standard personal account).

Professional Mode unlocks analytics and monetization tools, while a Page is required for most monetization features.

How to switch to Professional Mode? Go to your Facebook profile.

Click the three dots below your cover photo and select Turn on Professional Mode.

Follow prompts to customize your public profile (bio, contact info, etc.).

How to create a Business Page:

From your Facebook account, click Create > Page.

Choose a category (e.g., Creator, Business) and fill in details like name, description, and profile/cover photos.

Link it to your personal account (it won’t show publicly).

Action: Decide whether to use Professional Mode or a Page. Pages are better for monetization features like in-stream ads, while Professional Mode suits micro-influencers testing ProMode beta tools.

Step 3: Build a Strong and Engaged Audience

Minimum follower requirements:

500 followers for Facebook Stars (a tipping feature).

1,000 followers for Brand Collabs Manager or basic monetization tools.

10,000 followers (or 180,000 watch minutes/50,000 engagements in 60 days) for in-stream ads or subscriptions.

Tips to grow followers:

Post consistently: Share 3–5 posts per week, mixing Reels, photos, and text to see what resonates.

Engage actively: Reply to comments, answer messages, and use polls/stories to boost interaction.

Leverage trends: Create Reels using trending audio or topics to increase discoverability.

Cross-promote: Share your Facebook content on Instagram (linked via Meta) or other platforms to attract followers.

Action: Focus on niche content that appeals to a specific audience (e.g., fitness, cooking, tech) to build a loyal following.

Step 4: Create High-Quality, Monetizable Content

Content guidelines:

Avoid copyrighted material (use Facebook’s licensed music library for videos/Reels).

Ensure content is advertiser-friendly (no violence, hate speech, or sensitive topics).

Post original content, not reposts or low-effort memes.

Optimize for monetization:

Reels: Create short, engaging vertical videos (under 90 seconds) to capitalize on Facebook’s push for Reels monetization.

Longer videos: For in-stream ads, post videos over 1 minute (ideally 3+ minutes) to maximize ad placements.

Photos and text: Share high-quality images or compelling stories for broader monetization under the beta program.

Stories: If invited to the Stories monetization beta, post daily to test earning potential.

Action: Experiment with formats and track performance in Meta Business Suite to identify what drives views and engagement.

Step 5: Check and Meet Eligibility Requirements

How to check eligibility:

Log into Meta Business Suite (business.facebook.com) or Creator Studio.

Navigate to the Monetization tab (under “All Tools”).

Click View Page Eligibility to see which criteria you meet or need to improve (e.g., follower count, watch hours, or policy compliance).

Key requirements:

Country eligibility: Monetization is available in select countries (check the latest list on Facebook’s help center).

Engagement metrics: Aim for 600,000 total minutes viewed, 15,000 post engagements, or 30,000 one-minute views of 3-minute+ videos in the last 60 days for in-stream ads.

Age: You must be at least 18 years old.

Payment setup: Have a valid payment method (e.g., bank account or PayPal) ready.

Action: Address any flagged issues (e.g., policy violations) and boost engagement to meet thresholds.

Step 6: Apply for the Content Monetization Beta

Current status: As of 2025, the program is in beta, with invitations sent to creators already monetizing on Facebook. Open enrollment begins later in 2025.

How to express interest:

Visit Facebook for Creators (creators.facebook.com).

Look for the monetization section and join the waitlist for early access.

Alternatively, check the Professional Dashboard on the Facebook app or Meta Business Suite for beta invites.

Action: Sign up for early access and keep posting to strengthen your eligibility.

Step 7: Set Up Monetization Tools

Once eligible:

In Meta Business Suite, go to the Monetization tab.

Select Set up Monetization and choose available tools (e.g., in-stream ads, Reels ads, or ProMode for micro-influencers).

Verify your account details (name, tax info, payment method).

Accept terms and conditions.

Wait for a confirmation email from Facebook.

ProMode (Beta): If available, enable this for personal accounts to test monetization with in-stream ads, even with smaller followings.

Action: Complete setup promptly and test different monetization formats to see what earns the most.

Step 8: Monitor and Optimize Performance

Use analytics:

Access Insights in Meta Business Suite or Professional Dashboard to track views, engagement, and earnings.

Identify top-performing content (e.g., Reels with high watch time) and create more of it.

Adjust posting frequency or formats based on audience feedback.

Experiment:

Test ad placements (e.g., pre-roll vs. mid-roll for videos).

Try subscription models for exclusive content if you have a loyal audience (requires 10,000 followers or high engagement).

Action: Review analytics weekly and refine your strategy to boost revenue.

Step 9: Stay Compliant and Authentic

Avoid violations: Regularly check your Monetization Eligibility Checker for warnings (e.g., copyright strikes or policy issues). Fix these immediately to maintain eligibility.

Build trust: Share authentic content that resonates with your audience. Avoid clickbait or misleading posts, as they can hurt long-term monetization potential.

Action: Audit your content monthly to ensure it meets Facebook’s standards.

Step 10: Diversify Revenue Streams

While waiting for beta access, explore other monetization options:

Brand Collabs Manager: Partner with brands for sponsored posts (requires 1,000+ followers).

Facebook Shops: Sell products directly on your Page if you have a business.

Affiliate marketing: Share affiliate links in posts or Reels to earn commissions.

Stars or subscriptions: Enable fan support features for live streams or exclusive content.

Action: Test one additional revenue stream to supplement beta monetization earnings.

Additional Tips

Join creator communities: Engage in Facebook Groups or forums like Reddit’s r/FacebookAds to learn from other creators.

Stay updated: Follow Facebook for Creators on social media for beta program announcements.

Be patient: Building an audience and meeting monetization thresholds takes time. Focus on consistent, high-quality content.

By following these steps, you’ll position your Facebook account for success in the Content Monetization Beta program.

Start by optimizing your profile, growing your audience, and creating compliant content, then apply for the beta as soon as you’re eligible. For more details, check creators.facebook.com or the Meta Business Help Center.