Spotify Reveals Top African Countries Embracing Podcasts on International Podcast Day
Friday 29 September 2023
Comment
Spotify Reveals Top African Countries Embracing Podcasts on International Podcast Day
In celebration of International Podcast Day, Spotify, the global online streaming platform, has unveiled the top five African countries leading the podcast revolution on the continent. South Africa takes the lead, followed closely by Nigeria, Kenya, Ghana, and Angola, as the countries with the highest podcast consumption rates.
According to Ncebakazi Manzi, Spotify's Podcast Manager for Sub-Saharan Africa, the podcast listenership in Nigeria has witnessed an astonishing 222 percent surge between 2021 and 2022. This remarkable growth has propelled Nigeria to the second position among African nations with the most podcast enthusiasts, right after South Africa. CONTINUE READING..........
Manzi attributes this surge to the younger generation, with Generation Z (Gen Z) at the forefront of this podcasting revolution. Podcasting has gained immense popularity among Gen Z listeners due to its accessibility and the diversity of content it offers, spanning from storytelling to information sharing and entertainment.
Spotify's data reveals that Nigerian Gen Z individuals aged between 18 and 24 years make up a significant portion of podcast listeners, accounting for an impressive 50 percent of total streams over the last 90 days. They are closely followed by listeners aged 25 to 29, contributing 21 percent of the streams. This trend is not unique to Nigeria, as Gen Z dominates podcast listenership across the Sub-Saharan African region, making up 39 percent of total streams. CONTINUE READING.........
Manzi emphasizes that Gen Z is revolutionizing the podcasting landscape, and their appetite for diverse content is shaping the future of audio entertainment in Nigeria. Spotify is committed to amplifying the voice of podcasters in Nigeria and beyond.
Some of the most popular local podcasts among Nigerian listeners include "The HonestBunch Podcast," "I Said What I Said," "Menisms," "So Nigerian," and "Tea with Tay." These podcasts have gained widespread popularity among Gen Z and Millennials for their engaging and entertaining content, their keen awareness of trending subjects, and their unfiltered and candid conversations.
Regarding preferred podcast listening times in Nigeria, Spotify's data indicates that most listeners tune in between 7:00 a.m. and 9:00 a.m., possibly during commutes, traffic, or as they prepare for the day.
Spotify is actively working to support podcast creators and listeners. "Spotify for Podcasters" is a one-stop-shop that simplifies the podcast creation process, allowing users to upload or record content and add interactive features like Q&A or polls while monitoring a show's growth through advanced analytics. Additionally, Spotify continues to develop new tools such as auto-generated transcripts, expanded podcast chapters, and updated podcast show pages to enhance the listening experience.
As podcasting continues to evolve, paying attention to Gen Z's preferences and behaviors will be crucial for all stakeholders in the Nigerian podcasting ecosystem, especially considering that they represent 50.9 percent of the country's total population.
0 Response to "Spotify Reveals Top African Countries Embracing Podcasts on International Podcast Day"
Post a Comment
Tell us what you think about this article?